IMATS LA 2013

This weekend was my first time attending IMATS, or the International Makeup Artist Trade Show… What a crazy day!!! The event was sold out, of course, so it was packed with tons of makeup addicts like myself. There were a few booths I was eager to check out before I got there, including ORG, Sigma, and Make Up For Ever, but I ended up discovering a bunch more!

First, I visited the O.R.G Skincare booth, which might soon become my go-to skincare product! The demo blew me away; they applied the ORG Mineral Peel spray to my hand and the results were incredible. I’m so excited to try it on my face and tell you guys all about it!!

The Sigma Beauty booth was definitely one of the most popular spots at IMATS! Sadly, I wasn’t able to shop any of the Sigma products because the line was super long. I did try out some of their pigments and checked out their brushes, so I’m eager to get my hands on some Sigma Beauty soon! I’m especially loving their comprehensive brow kit. (See photo below.)

Okay, so the next booth had the neat freak in me jumping for joy!! You know I love to keep my makeup station super organized, right?? Well, the Z Palette Magnetic customizable palette is a must for keeping your makeup neat and organized with the option of changing it up whenever you feel like it! Most eyeshadows, blush, bronzer, and other colors come in tins that will stick to a magnet. The Z Palette customizable palettes are completely magnetized so that you can stick all your favorite colors onto it without any glue or adhesive! And for the few products that aren’t magnet friendly, the palettes also come with a handful of adhesive stickers so you can still stick ‘em in there! And all the different palette sizes have a clear window so you can easily spot the colors you need. Genius. Love, love, love this line.

Before anyone calls me out for not being true to my cruelty-free mission, hear me: I marched over to the Velour Lashes booth and went straight to one of the founders to ask about the “cruelty-free” tag I’ve been seeing on these lashes. “How is that possible?” I (suspiciously) asked her, ha. She explained to me that they don’t even have to brush the mink in order to get the fur for the lashes. Apparently they shed twice a year, (at the zoo, according to the Velour Lashes rep) and the zoo folks go in and sweep up the fur that’s shed and pass it over to the Velour Lashes people. She reassured me that the lashes are 100% cruelty free, (I checked their site, too, and it clearly states that no mink are harmed in this process) which made me feel great. So I went ahead and purchased the Lashaholic style… Can’t wait to show you how they look!

I’d say it was an altogether successful first trip to IMATS! Next time, I’m showing up super early so I can beat the lines and actually buy more stuff! Aaaand here are some more pics I took throughout the day.