What a weekend!! BeautyCon festivities started Thursday night at the YouTube space in Playa Vista, CA where beauty gurus and influencers met for a big BeautyCon pre-party! They had a great panel that night including speakers like Christina Milian, Leslie Blodgett, Sophia Bush, and Kandee Johnson, as well as an impressive gathering of brands like Lush, LORAC, Revitalash, Neutrogena, and Bare Minerals among others. Here are some of my favorite goodies from the gift bag that night; I’m especially loving the em by Michelle Phan pigment!
On Friday there was a fun BeautyCon pool party at The Roosevelt in Hollywood, (boo, I couldn’t make it) as well as an intimate dinner held by ThePlatform for their talent. I don’t get to see or interact with other YouTube channels from ThePlatform very often so it was nice to have a gathering of Maker Studios’ finest!! If you’re not subscribed to ThePlatform yet, check it out!
Sona and me with our channel manager at ThePlatform, Caroline. She’s the best!
And then there was Saturday… What a crazy day! I have to say I was so bummed to see that a lot of people didn’t make it into the event as they reached capacity rather quickly and a lot of people were left to wait out in the hot sun and eventually turned away. I’m so sorry if you didn’t make it in! I’m hoping next year they’ll pick a space that can accommodate more people. In any case I know a lot of the big YouTube gurus came out to greet the people waiting in line, so hopefully you caught some of your favorites outside.
There were a lot of highlights inside! One of them being that I was nominated for Best Hair for the Toni&Guy Blogger Yearbook Awards… And I won!! Such a cool surprise; and the winners for each category (myself, BeautyLiciousInsider109, IHeartMakeup92, Andreas Choice, Clothes Encounters, Shameless Maya, and Kandee Johnson) got custom made Toni&Guy Academy letterman jackets with our winning category stitched on the back! I’m thinking about framing mine, it’s such a cute jacket. A big thank you from my hair and me to everyone who voted and to Toni&Guy for this very cool honor!
Awesome photo of the winners from the Toni & Guy Instagram!
I also ran into Desiree Perkins, you might know her as Desimakeup on Instagram. She’s unbelievably gorgeous and such a sweet girl! It turns out we’ll both be in New York in a couple weeks for a very special event… Stay tuned for pics and details!
Of course I attended with my pal MakeupBySona, we had such a great time connecting with fans, other gurus and people in our network, and brands we’ve worked with. Already looking forward to next year!