IMATS 2014 RECAP
It’s that time again! IMATS came to LA this weekend and of course the beauty and makeup addicts all came out to play!
IMATS is always a great time to discover new makeup and brands, as well as a time to network with other tastemakers in the beauty game. I did a lot of greeting and talking with people this year and less actual ‘discovering’ considering I’m pretty much familiar with every brand that was there! The only brand I was eager to see in person that I hadn’t seen before was CosmoCube, and I’m glad I did: These acrylic storage sets are no joke!! They’re the perfect organizers for makeup junkies.
Another brand I discovered for the first time was KA`OIR, and truthfully I probably wouldn’t have stopped at their booth had I not spotted one of the girls wearing their Glitzstick: I was standing about 10 feet away and spotted her sparkling lips (it’s a matching set of lipstick and microfine glitter, and she was wearing the prettiest nude/pink shade!) so I had to walk over there and check it out. I ended up getting the exact glitter she was wearing (the color is called Invisible) so I will demo that soon!
I also got my hands on the brand new lipsticks from Dose of Colors: I’m so excited to share these shades with you, they are to die for!! The formula on this lipstick is perfect, and it’s cruelty free so that makes me happy.
I left IMATS to head over to a tea party at the Scarlet Tea Room in Pasadena hosted by SoTrenDiY and Pop Sugar. It was just what I needed to relax a bit after a crazy day with 30 other bloggers! I sipped tea, enjoyed little sandwiches and scones, and chatted with vloggers makeupD0ll, Christen Dominique, and LeSassafras. It was an altogether perfect unwind session before a night out celebrating IMATS! And of course we got the January Pop Sugar Must Have box, which must be a psychic box or something because it had in it exactly what I need right now: A juice recipe book. I’m getting back into juicing and this book is going to be very useful! Other goodies include a Malin+Goetz Detox Face Mask, Revlon by Marchesa nail files, a pair of gloves, and the most adorable 2014 calendar.
After tea time I had to rush back home and get ready for the NYX+Nume party and the Sigma party. Nothing could have prepared me for such a fun and eventful night!! I took my mom as my date, which was such a nice treat for me to show her my world and the people I work with. We headed to Règne Salon in Pasadena where NYX, Nume, and ThePlatform were hosting probably the most exciting party in town: There was makeup, food and drinks, and all the good company you could ask for!! I ran into Claire Marshall, one of my favorite chicks on YouTube, as well as other familiar faces from YouTube and Instagram.
Claire and me on the left; Arika Sato and me on the right
I posted a photo of my outfit on Instagram and got a lot of comments asking where it was from, so here are the details:
Top: from Chicks & Blokes in Pasadena
Skirt: from Chicks & Blokes in Pasadena
Shoes: Kurt Geiger
Bag: Marc Jacobs
NYX and Nume didn’t let us leave without gifting us with the goodie bag of the century! Thank you NYX and Nume for being such awesome hosts and throwing one hell of a party. Next up was the Sigma party at Pop Champagne and Dessert Bar which was equally exciting: They unveiled their brand new collection called Born To Be! The collection was sitting out for guests to play with as we enjoyed drinks and bites. One thing that already reeled me in about this collection is the lip concealer, perfect for achieving a true color with any lip color you use. Review, swatches, and release date coming soon!!
I also had the pleasure of meeting Camila Coelho, one of YouTube’s most beautiful gurus. I have to say that I’m not surprised at all that people love her so much: She is just as sweet as she is gorgeous. And she’s even more of a knockout in person!
IMATS 2014 was a wonderful experience and I’m so glad I got to catch up with other fans and influencers to celebrate a day of beauty.
mom and me at the end of a fun-filled night.